Now, the transparency of the packaging for the product plays an important role.
Now
more than ever, transparency plays an important part in how consumer
goods are packaged and which products are chosen. As we lead into the
4th quarter of 2015, that trend for Transparent Plastic Boxes
and packaging only grows stronger. And with the holidays beating down
on us, everyone wants to get their fair share of the spending dollars.
In
2015, it’s not enough to be using clear plastic packaging materials
that don’t add to our carbon footprint. Look for increased use of plant
based plastics, or bio-plastics and recycled materials. Customers today
are putting their money where their mouths are choosing packaging that
uses sustainable materials. In a study carried out by Asia Pulp &
Paper, it was shown that some 56% of buyers in America would prefer to
buy more products that have the most sustainable packaging. Give the
buyers what they want by clearly labeling if the materials are FSC
compliant and if they are recyclable.
In addition to creating
packaging solutions that are transparent, the consumers of winter will
2015 pay attention to creative packaging solutions that make their lives
easier. Why not? Why should a consumer buy one product with the type of
rigid plastic packaging that will be hard to carry home, difficult to
open and bulky to dispose of if there is a better option available? More
than ever before, consumers in 2015 want lightweight packaging that
will be smaller, not too heavy and easy to dispose of or repurpose. This
winter, it’s all about convenience. Add another sparkle to the
product’s appeal by marketing it in a clear plastic folding carton or
package.
In the food and beverage market, winter packaging trends
are expected to be earth-friendly, simple and have some personality. For
instance, more than just simple products, unique packaging represents a
lifestyle.
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