Wednesday, July 1, 2015

Retail Product Packaging: Different Options To Consider

A blister pack is one of the more common types of retail product packaging, and we design these for hundreds of different clients each year. Often, a blister pack will include a paperboard backing or perhaps a seal of aluminum foil or perhaps very thin plastic. Blister packs can be used to package millions of products, including medicines, pens and pencils, scissors, tools, toys, batteries, glue sticks and much more.

When a Blister packaging supplier adds a foot to their existing packaging, they improve the opportunity to gain freestanding shelf and counter space. A foot at the bottom of a package allows a portion of the plastic to serve as a base. Many retailers will provide opportunities with more visibility for products that sit on shelves or counters instead of hanging on hooks or lying in bins.

Customers are increasingly sensitive to how products they use impact the environment. In fact, many companies now provide preferences to vendors using eco-sensitive packaging. Manufacturers can specify the use of more environmentally sensitive packaging, such as blister packaging composed of PET materials versus traditional PVC. Efforts to reduce total use of materials and more effective packaging can reduce costs and produce environmental benefits.

Many companies choose clamshells and other blister packaging to provide protection from theft and pilfering. However, the same package has the capabilities to better showcase a product or provide space for highlighting its features. The density of packaging can be increased or decreased to provide greater protection if problems are encountered in the distribution and retailing environment. An example of this creative use is forming packaging around fragile headphones or ear buds, rather than using a box form or standard clamshell.

We can design clamshell packaging for any just about any product from any industry. Our clients include those from the food industry, retail industry, pharmaceutical industry, agricultural industry and electronics industry. Contact us today and we will begin with a consultation to determine what type of clamshell packaging will work best for you.


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